A Rose on the Street®️ is a design studio founded by
Tuong Vi Pham. A reflection of the creators name meaning, it is something that grows in a common space and may be overlooked, but commands a passerby to closely observe its true beauty. A bloom that pushes through the hard concrete, a growth that overcomes adversity, and an allure that awaits patiently for a beholder.

Our passion lies in telling captivating stories through the lens of design, and we believe that inspiration can be found in every corner of our diverse world.

At our studio, we embrace the idea that beauty exists everywhere. From the grandeur of nature's landscapes to the intricate details of everyday life, we seek out the extraordinary in the ordinary. We firmly believe that the most extraordinary stories are often hidden in the simplest of moments, waiting to be discovered and shared.

Our design process is a journey of exploration and innovation. We immerse ourselves in research, uncovering hidden narratives and untold histories that give our creations depth and meaning. We draw inspiration from a myriad of sources—be it art, music, nature, or even a simple conversation with a fellow creative. This constant search for inspiration fuels our passion and helps us create designs that resonate on a profound level.

We are based in Los Angeles.